Amethyst-chan crashing in with something mysterious afoot at UP-FRONT STYLE.



Naturally, we'd assume it's something to do with Hello! Project...but the question remains...WHAT IS IT?????

The popular theory: a new clothing line - If that is who I think it is in the blue picture (Reina =D), then this would be a kick-ass idea! If there's one thing I like about Reina in particular, it's her sense of style.~<3

But then looking at the company profile, UP-FRONT STYLE seems to be involved in stuff like:
-artists, talent, voice actors in the development, management and promote business and casting
-music, video production and sale of software project
-cartoons, movies such as production, sales
-Live, concerts, and events, planning and production
-other business overall production

So maybe a new unit/sub-unit? I don't think so. Not with Milky Way and Manoeri graduating soon.

And then there's this older image...



What's the deal with 'SAVE THE IDOL POPS' anyway???? If it were a clothing line, yeah that's a real snazzy tagline. Save the idol pops, buy our clothes!! XDXD

Okay, so my other theories:
1. Movie!! Save the Idol Pops does sound more fitting for a movie, or at least a TV series anyway, yes?^^
2. Reality TV show. This is taking the Save the Idol Pops thing literally. Maybe it's gonna be a reality TV show ala _______ Idol, where viewers get to vote the girls off the show. I can imagine it being a hit with whatever wota fans left in Japan...

But then, going back to the 'Enjoy your Happy "Live" Style!!!'. That sounds more like a clothing line, and actually I think so too. But I think my other theories are pretty fun if they were true, don't you agree? ^^

Sources:
JpopMusic Forums
Happy-Style-
UP-FRONT STYLE